ABM stands for Account-based marketing and also known as key account marketing. In this approach, the organizations consider individual customer accounts as a single market and communicate them accordingly. Their primary focus is on the target accounts of a specific market rather than a broad market that reaches possibly the most extensive customer base.
ABM or account-based marketing is a B2B strategy in which the organization dedicates its sales and marketing resources to a specific set of target accounts in a market. The company designs personalized marketing campaigns to address the needs of each account. This strategy is to acquire high-value customers who cannot be served better with broad-reaching campaigns.
ABM aviation refers to the implementation of an account-based marketing strategy for aircraft and airlines. In ABM, organizations work together and focus on the most valued segments of the aerospace market. They identify the right target accounts, understand how these accounts work and who are the key decision-makers, design personalized content and messaging for each account, and then execute their campaigns.
Naturally, ABM is effectively used and owned by B2B companies that sell highly specialized products and services to a particular clientele. Examples can be – medical device companies that sell its products only to plastic surgeons, a design agency with a focus on only auto ads, or a marketing company that concentrates solely on Fortune 500.