Digital marketing has become the sole key to making your business boom online. With so many competitorbrandsgoing after the same group of potentialcustomers, digital marketing has become the sole key to making your business boom online.Digital marketing amplifies and exaggerates your message, and introduces your services or products to new customers, helping you build a brand that inspires loyalty.

In a recent survey, it was found that 62% of the online users are brand loyal, and this comes as a signaling call for the brands to take advantage of the loyalty and turn it into a long-term commitment.

A question that often arises is – what strategy are you going to undertake to build your brand online? Do you need a blog for it? Or, would a twitter page suffice? What about a Facebook page and an Instagram account? It becomes indispensable to think of all these elements that are crucial to the success of yourwebsite.

digital marketing
retail industry

Customer expert Colin Show opines that customers usually don’t have a ‘price-related’ issue, rather it turns out to be majorly pertaining to service quality. The customers of this age are in full control of their shopping experience. The opportunities in front of them are countless – they get to compare the prices, buy from any device and expect a swift response. This scenario poses a challenge for the brands, and out of necessity the marketing strategy should be adapted to attract customers in their buying journey.

At IBCConnect we provide comprehensive digital marketing services. Irrespective of whether you are launching your brand online or looking to spruce up the marketing campaign strategy of your business – either ways we are always there to help you become successful in your online marketing efforts.

Take a look at the breakdown of the digital marketing services we have at IBCConnect

To some, digital marketing sounds like just another fancy word used in meetings. Or is it the real deal – a genuine marketing initiative that all brands have been looking for?

Search engine optimization is the process of getting traffic from organic, free, natural or editorial search results using the search engine. SEO, in short is the name given to enhance the search engine rankings. It targets a variety of search results – local search, image search, news search engines. Further, it helps you position a website at an lofty level in the buying process.

The upside of social media marketing lies in the fact that social media helps you connect with customers online in the social space. This helps you share knowledge about your services and products with others. When it comes to social media presence, Facebook tops the list. However, just having a page on Facebook is not worth it. A rigorous content marketing is the only way to garner engagement on your page. Also, the social media posts of a particular brand needs to be more relevant, and the engagement ought to be unfailingly “human”, so that you can provide more valuable content to your audience. Some of the key goals that content marketers focus on are lead generation, brand awareness, sales, lead nurturing, customer loyalty, customer evangelism and engagement.

Every email sent to a customer from an enterprise/brand can be considered a part of email marketing. It involves using emails to request business, send ads, solicits funds or sales. It is important that every mail carries a tag of customer loyalty, brand recognition and trust in a company or product. An effective way to stay connected with your customers, email marketing promotes your business and helps your message reach wider target markets easily.

Inbound Marketing