Few of the challenges faced in B2C marketing would be:
- The consumers come from a diverse range. They vary geographically, demographically and in their choice of tastes and preference.
- Consumers are overloaded with information about various products and services. It would be a challenge to stay on top of the mind of the customer. Hence a constant interaction needs to be done with the customers.
- Unlike business contact information which is comparatively standardized, the consumer information is prone to many changes and requires regular verification and updates.
Apart from these, there could also be a challenge where most of the B2C information is not available online and needs to be digitized.
Our B2C appending services will help to overcome these challenges and develop a database where in B2C marketers can utilize the data to reach out to the consumers more effectively.