Businesses have heard of it, many marketers have got infatuated with it, but at the end of the day, what does marketing automation actually mean? The tactics and software together forms the foundation for marketing automation, allowing companies to sell and buy like e-commerce giants – that is, to enhance prospects with useful content that helps garner more customers. This form of marketing automationgenerates typically new revenue for customers, thereby providing incredible returns on the investment required.
Marketing automation is not the easiest marketing initiative to execute! Marketing is the lifeblood of every enterprise-to-customer relationship. Once a company starts growing, it is almost impossible to maintain relationships with everyone. Sometimes at this juncture, businesses are in the habit of hiring a marketing director who can build conversion-centric, sales-driven programs at scale. After a definite stage, the marketing program of your company will get so huge that you wouldn’t be able to manage everything via word, excel spreadsheets and outlook. Then, you go for specialists, but in the end managing redundant tasks manually can become a problem.
The use of software to automate marketing procedures via customer data integration, customer segmentation and campaign management is marketing automation. Web based services and software are employed to manage, automate and execute processes and tasks. Marketing automation replaces repetitive and manual marketing processes with purpose-built applications and software geared in the direction of performance. Marketing automation makes manually performed tasks much more efficient and newer processes feasible. It is inevitably an integral part of customer relationship management (CRM).
A subset of customer relationship management, marketing automation focusses on scheduling, defining, tracking and segmenting marketing campaigns.
Three vital areas of online marketing that you can automate are:
- Email marketing
- Social Media
- Landing Pages
Software can be used to send certain emails automatically upon triggering events like choosing to sign a form, or subscribing to newsletters. If distribution is one way to automate your emails, then delivery is another. Another intelligent purpose of automation is to segmenting your emails, depending upon who opted in and out. Sales can be automated using emails with the help of autoresponders as well.
There are hundreds of third party software tools to let you distribute your valuable content across multiple social media platforms automatically. Further, you can also automate your social media for growth by engaging automatically with leads and followers. Landing pages pose as the third biggest sector for automation. Earlier it used to take a long time to design, coding them manually in CSS and HTML, but now templates have made the work easier.
At IBCConnect, we have a range of marketing automation services like:
- Evaluation: we assess and evaluate every platform and let you choose the best out of many options, suitable for your business
- Set Up and Support: our team configures the platform and supports your team at every step
- Integration: we help you integrate CRM with marketing platform to allow information to flow seamlessly
- Content Marketing: aligns your business goals continuously with your automation efforts, from distributing across appropriate channels to creating an editorial calendar. IBCConnect partners with you to deliver all your content requirements.